Conversion Optimization

Purpose

Among the many purposes websites serve they are marketing arms, profit centers and tools for interaction. To perform at peak efficiency, performance optimization is essential.

Performance = ROI

On-site: The website's conversion process is scrutinised, performance data is reviewed, and the site's code base inspected. Opportunities for performance improvement are evaluated. This includes many areas from UI and UX to Development topics like simply making the site run faster, among others.

This process reveals visitor conversion behavior. Rates of conversion and abandonment become known, and where visitors fall out of the conversion funnel is also revealed. Speed bumps to higher conversion rates are identified, and insight into visitor behavior is gained. From this data opportunities for on-site improvement are known.

Off-site: With the on-site conversion process evaluated, the off-site factors of link popularity and promotion are addressed. Top traffic contributors are identified and compared against converting traffic sources.

Both: Website traffic quality and quantity are affected by the website itself, what search engines know about it and how it is marketed. Search Engine Optimization (SEO) and Online Marketing (SEM / PPC) each play a significant role in guiding the largest quantity of the most qualified traffic to a website.

Implementation

With the factors evaluated and areas for improvement identified, a plan is outlined and implemented. The results are measured at set waypoints by third-party tools and provided to stakeholders regularly.

• Home

• Process

• Services
• UI Design / Redesign
• Website Development
• Website Analytics
• Conversion Optimization
• SEO
• SEM / PPC
• Email Marketing
• Maintenance / Updates

• Portfolio

• Contact

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